Influencer management can be overly expensive and underperforming if not done properly. This is how we maximize influencer ROI:
- Avoid the risk of uncertain results by requiring influencers to complete a 'trial run' of content & posts in order to accurately measure their potential value.
- Prioritize content as the baseline value proposition. Pay creators a fixed amount of $ for a fixed amount of unedited videos. Use the consistent flow of user-generated content to fill your social media accounts.
- Offer generous sales commission rates to incentivize self-driven posts and only pay for promoted posts after completed trial runs show successful exposure/sales.