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Pure World™ Email/SMS
Marketing Strategy

Abandoned Cart Capture

Pure World's Abandoned Cart Recovery strategy performs in the top 10% of companies on the platform with an average of 12.5% conversion rate. The key to capturing abandoned purchases is a mixture of timing & understanding your customer's psychology.

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Upsell Post Purchase

In coordination with a discounted complementary product line, Pure World has been able to entice customers to add items to their orders with some products even at a 35% upsell rate.

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Campaigns to Create Relationships

Once individuals purchase or sign up for the Pure World newsletter they receive weekly blogs, updates, and the occasional exclusive offer. We aim to operate on a 4-1 ratio: each time we send a campaign with the purpose to sell, we schedule 4 campaigns with the simple purpose to entertain and provide organic value.

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Communicate New Offers for Resells

After warming Pure World's subscribers up with value-driven content we create new opportunities for re-selling by notifying them of brand new & complimentary products.

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