Pure World™ Email/SMS
Marketing Strategy
Abandoned Cart Capture
Pure World's Abandoned Cart Recovery strategy performs in the top 10% of companies on the platform with an average of 12.5% conversion rate. The key to capturing abandoned purchases is a mixture of timing & understanding your customer's psychology.
Upsell Post Purchase
In coordination with a discounted complementary product line, Pure World has been able to entice customers to add items to their orders with some products even at a 35% upsell rate.
Campaigns to Create Relationships
Once individuals purchase or sign up for the Pure World newsletter they receive weekly blogs, updates, and the occasional exclusive offer. We aim to operate on a 4-1 ratio: each time we send a campaign with the purpose to sell, we schedule 4 campaigns with the simple purpose to entertain and provide organic value.
Communicate New Offers for Resells
After warming Pure World's subscribers up with value-driven content we create new opportunities for re-selling by notifying them of brand new & complimentary products.
